Home >> Advertising >> Article

Macaw Inc assigned creative duties of Hindi news channel Voice of India

02-July-2008
Font Size   16
Macaw Inc assigned creative duties of Hindi news channel Voice of India

Triveni Media has awarded the creative duties of its Hindi news channel Voice of India to Macaw Inc following a multi-agency pitch in which several agencies had taken part. Macaw Inc is a venture of INCL Group of Companies, a 360-degree communication service provider conglomerate based in Noida, along with network offices throughout the country. The account size could not be ascertained at the time of filing the report.

Giving the reason for choosing Macaw Inc over other agencies, Neelu Sawhny, Corporate Affairs & Communication Head, INCL Group of Companies, said, “After analysing all the agencies that took part in the pitching, we decided to go for Macaw Inc due to its clear understanding of our needs.”

Reacting to the win, Prashant Kumar, Director & CEO, INCL Group of Companies, said, “We are quite excited over this new achievement. The entire pitching process took three months and through our hard work we succeeded in getting this account. We are an extremely high-spirited team and have the capability to think out of the box. Our zeal and creative ideas will definitely help to position the channel on a wider platform.”

Triveni Media is a fully-owned subsidiary of real estate and infrastructure group Triveni Infrastructure Development Co Ltd. Triveni Media would follow up the launch of Voice of India channel with seven other channels: five regional news channels – VOI Bangla, VOI Gujarati, VOI Rajasthan, VOI Uttar Pradesh, and VOI Madhya Pradesh; lifestyle-luxury channel VOI Millionaire; and music channel VOI Music.

Apart from the Voice of India channel, Macaw Inc will carry out the creative duties for all these channels as well.

Also read:

Triveni Media launches Hindi news channel Voice of India; 7 more channels to follow

Tags Advertising News

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives

‘Do What Moves You’ campaign aims to shine a spotlight on the brand’s belief in the power of self-expression

Mathrubhumi Media School will offer PG diploma courses in print & broadcast journalism