Top Story

e4m_logo.png

Home >> Advertising >> Article

Lowe's to open innovation centre in Bangalore

12-February-2015
Font Size   16
Lowe's to open innovation centre in Bangalore

Lowe’s Services India Private Limited has announced to open a Global Innovation Centre (GIC) in Bangalore, which will focus on the next-generation customer experience. It will lay emphasis on technology and analytics to provide customers with a more personalised shopping experience. This centre will work towards building a strong team to support Lowe’s efforts to become an omni-channel home improvement company.

The new GIC, headed by Narayan Ram, Managing Director-Lowe’s India, will provide Lowe’s with a strategic footprint to leverage Bangalore’s potential for technology-led innovation, in addition to engaging India’s growing talent pool. The facility, spread over 110,000 sq ft, expects to employ around 500 people by the yearend.

“The Bangalore GIC will employ the concept of ‘one team, multiple locations,’ as we work across our global organisation to apply the power of analytics and technology to Lowe’s business. So, customers can engage with us whenever they need support. We are planning to invest even more in our local teams and innovate omni-channel retail, which underlines our commitment to delivering a consistent experience to customers,” said Ram.

Robert Niblock, Chairman, President and CEO of Lowe’s Companies Inc, said, “We are excited about the GIC at Bangalore, which will bring to fruition a valuable part of our analytics and technology potential. We are confident that with this strengthening of our presence in India, we will be able to provide more personalised experience to customers, helping us continue our pace of strategic growth. We have a history of helping customers improve the places they call ‘home’ for almost 70 years and the Bangalore GIC is an extension of this tradition,” said.

Lowe’s has also announced its association with Habitat for Humanity, India, as part of its India CSR initiative. Lowe’s India has also sanctioned a special grant of $50,000 (Rs 30 lakh) to kick start the same. With this, Lowe’s is keen to extend its collaboration on projects that will benefit the society by addressing large-scale needs such as home construction and improving sanitation facilities in schools for the underprivileged.
 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular