Top Story

e4m_logo.png

Home >> Advertising >> Article

Lowe Lintas appoints Shayondeep Pal as ECD, Delhi

18-August-2015
Font Size   16
Lowe Lintas appoints Shayondeep Pal as ECD, Delhi

Lowe Lintas has named Shayondeep Pal as the Executive Creative Director to head the Creative offering of its New Delhi office. Pal takes over from Shriram Iyer, who was recently named NCD, Mullen Lintas. Pal will report to Arun Iyer, Chief Creative Officer, Lowe Lintas.

Shayondeep Pal has been part of the creative team in Delhi for more than six years and is involved in the creative execution of a number of campaigns for clients in the region.

Commenting on the appointment, Arun Iyer, Chief Creative Officer, Lowe Lintas said, “Delhi has been surging ahead with creative offerings that are top-notch and Shayondeep Pal has had an integral role to play in its success. With a creative firepower that’s palpable and the thirst to do more, I cannot wait to see what he has in store to drive the office in Delhi. I wish him the best in his new role at the agency.”

Pal has worked on a number of market leading brands over the years. He has been the creative lead on Micromax for the last four years and has worked on campaigns like Sliver 5 with Hugh Jackman, Qube (3D Interface), Canvas HD (Colours Can Come Alive) and Canvas 2. He has also directed a few commercials for Micromax. On OLX, he has done work on the ‘Womaniya’ campaign along with their current ‘Keemat Bhi, Keemti Bhi’ campaign. On Maruti Suzuki, he has worked on Ertiga, the LUV car and Ciaz. For Hindustan Times, he did a campaign on ‘You Read, They Learn’ which went on to win an award at Cannes Lions in 2013.

Sharing his views on the new role, Shayondeep Pal said, “I am lucky enough to be part of a great team in Delhi. The opportunities are endless and I want to approach it with an open mind. The great thing is that the mandate is clear: how to make our brands famous and therefore, how to make our people famous. I want to make this place a talent magnet where people would line up to join us. One clear approach would be to look at the creative output from a holistic angle – through new media, unexplored media and not just 30-second commercials.”  

Pal is a student of journalism and it was during his stint at IIMC that he ended up taking a trainee writer’s job at McCann-Erickson. It has been 16 years since that he has kept his passion with advertising intact. From McCann he moved to Grey and spent 7 years at their Delhi office. A film commercial for Halonix landed him a job at Lowe Lintas in the year 2008. He joined as Creative Director where he learnt a lot more about advertising than what he was exposed to. He has handled a host of clients across categories including FMCG, automobiles, mobiles, e-commerce, food and beverages, apparel, media, consumer durables and technology space.

Tags Mullen Lowe Lintas Group Shayondeep Pal Shriram Iyer Arun Iyer

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds