Home >> Advertising >> Article

Lowe Lintas & Partners and Interactive Avenues set up exclusive partnership

19-March-2013
Font Size   16
Lowe Lintas & Partners and Interactive Avenues set up exclusive partnership

Lowe Lintas & Partners and Interactive Avenues have announced an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients. This news comes close on the heels of the announcement of the acquisition of Interactive Avenues by IPG Mediabrands, the media holding company within Interpublic Group, the holding company of Lowe Lintas & Partners.

“We were on the lookout for a partner who could complement our brand teams and enhance our execution and delivery capabilities on the digital medium. And we found Interactive Avenues perfectly placed to do so. I am also acutely aware of the fact that clients are getting increasingly frustrated about having to deal with multiple partners who are operating at varying levels of brand familiarity and brand management skills to optimally manage their brands’ various engagement needs,” commented Joseph George, CEO, Lowe Lintas & Partners.

Interactive Avenues is a full service independent digital agency with specialist teams in search marketing, seo, social media, mobile, web-development, creative, content development, media planning / buying / optimisation. With a team of close to 200 people, Interactive Avenues caters to about 200 advertisers from its offices in Mumbai, Delhi and Bangalore.

“We are delighted to partner with Lowe Lintas and Partners to help provide end to end digital solutions to their clients. Lowe Lintas & Partners is one of the most respected creative agencies in India and we hope to be able to improve our digital offering by working closely with them. Working with Lowe Lintas & Partners also presents a great opportunity for us to work with some of the best brands in the business,” said Amar Deep Singh, CEO, Interactive Avenues.

George further added, “The brand planners, brand creatives  and digital/social media planners within Lowe Lintas & Partners will work closely with the specialist teams at Interactive Avenues to provide creative strategy, content, SEO, SEM, social media management, mobile, technical development, and on-line media planning and buying to their clients. From our clients’ perspective, the biggest advantage that this partnership brings to bear for them is a completely integrated offering that their primary brand custodian, their creative agency, takes responsibility for, to hold together, manage and deliver.”

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space