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Lowe India in restructuring mode, announces top level changes

09-August-2002
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Lowe India in restructuring mode, announces top level changes

Lowe India (formerly known as Lowe Lintas & Partners) is now in the process of restructuring the responsibilities of its senior executives. After the exit of KS Bedi, director, Lowe, the agency has now announced some changes in top management roles in the organization.

As part of Lowe’s restructuring exercise, Fali Vakeel has taken over as ‘director in charge’ of all Lowe regional offices, adding Delhi to his existing portfolio. And Pranesh Misra has taken over as director-Bombay, adding Bombay B to his portfolio, which includes the Hindustan Lever businesses and regional client management for Unilever in Asia.

Pranesh Misra will oversee seven independent units, each of which operates as a mid-sized agency headed by a vice-president. He has also assumed ‘executive board’-level responsibility for Pathfinders, the market research unit and SOMAC, the social communications division of Lowe.

Ashish Bhasin has been elevated to the position of director, media, and will continue to be responsible for all the media functions and divisions of the agency.

At present, Lowe’s clientele includes, HLL, Bajaj Auto, Maruti Udyog, LG Electronics, Britannia Industries Ltd and ITC, among others. Currently, Lowe’s communication network includes, Lowe Personal, Lowe Healthcare, Advent, dCell, Linterland and Lin Opinion.

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