Top Story


Home >> Advertising >> Article

Lowe & Partners' is the only shortlisted entry from India at Mobile Lions

Font Size   16
Lowe & Partners' is the only shortlisted entry from India at Mobile Lions

Lowe & Partners’ ‘Kan Khajura Station’ for Unilever India was the only Indian entry to be shortlisted among 116 shortlisted entries for the Mobile Lions at the 2014 Cannes Lions.

The Kan Khajura Station is an on-demand entertainment channel for mobile phones. To create the station Lowe joined together with mobile operators, content providers and brands. Listeners who wanted to join had to give a missed call to a number and were then called back with jokes, music, Bollywood songs, and advertisements from our brands.

The Kan Khajura Station reached 25 per cent of the target population within six months. It has generated 13,000 hours of engagement each day and 2.3 million hours till date with over 70 million ad impressions.

Tags Kan Khajura Station Mobile Lions Unilever Lowe & Partners

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)