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Longines ups the premium quotient with new BelleArti collection in India

18-October-2006
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Longines ups the premium quotient with new BelleArti collection in India

Swiss luxury watch brand, Longines unveiled its BelleArti collection in the Capital on Tuesday. The new collection is priced at Rs 67,000 onwards.

Brand ambassador Aishwarya Rai was at the launch function to lend some glamour to the proceedings.

Commenting on the BelleArti series, Claude Jaunim, Regional Manager, Asia Pacific, Longines, said, "The Longines BelleArti collection offers several models for both ladies and men, which adds to the celebrations this festive season. The response to Longines in India has been highly encouraging, spurring us to remain continuously motivated in bringing to our patrons the best and the latest collection from our global portfolio. I am proud to present the premium BelleArti collection today and we look forward to a continued success."

The BelleArti range is made in 18 carat pink gold with the case band set with diamonds. The watches sport a silvered dial with black painted Arabic numerals and offer water resistance of up to 30 metres. In order to give a royal and glamour tinge to the watch, all BelleArti models are bedecked with a sapphire crystal with an anti reflection coating.

Longines, which is characterised for its elegance, is going to celebrate its 175th anniversary in 2007.

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