Top Story


Home >> Advertising >> Article

Longhand Awards announces fourth edition

Font Size   16
Longhand Awards announces fourth edition

Longhand Awards, the world’s first long copy award show, has just opened its proverbial doors for entries for the fourth year in a row.

Started by Bodhisatwa Dasgupta in 2012, its sole aim is to resurrect the somewhat dying art of copywriting.

Over the years, Longhand has been judged by legends such as Neil French, Indra Sinha, Emmanuel Upputuru, Nima Namchu, Mohammed Khan, Tony Brignull, Ed McCabe.

Unlike last year where the briefs were either set by Longhand itself, or the first year where they were written by the judges, the format for this year is completely different.

The briefs are ads themselves. Name, five ads found in The Copy book – Albany, New Zealand Tourism, Chivas Regal, Ciga Hotels and Apple. The task for writers is to better the ad. Who’s judging? The original writers who’ve written the ads themselves – Adrian Holmes, John Bevins, Neil French, Alfredo Marcantonio and John Bevins.

The last date for submitting entries is September 30th, 2016. 


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised