Blackmilk, a London-based advertising company, has opened its first international office in Mumbai. The city was chosen due to its status as the economic and talent hub of India.
Blackmilkâs entry into the Indian market is keeping with Chief Executive Officer Maxmilian Seeburgâs and Chief Operating Officer Amay Veluâs focus on featuring the companyâs proprietary technologies over undiscovered markets such as South Asia.
âThe market in India is quick to adapt to new technologies and embrace change. It is quickly adapting to ad-tech we use in Europe,â observes Velu.
However, the company believes that there are issues that need to be addressed before a headway can be made.
âCurrently there is a common misconception among Indian marketers, who continuously mass-produce unoriginal digital content as it is cheaper. Additionally, they believe that the frequency/quantity matters more than quality,â said the company in a statement.
âOne of the major goals of Blackmilk is to change what is expected from digital creatives and create a shift in the market that allows for creativity to be seen as a force in its own right,â the statement added.
In addition to its India-oriented goals, Blackmilk aims to bring to the market their ethos of providing the utmost transparency, originality, and analytics.
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