Top Story

e4m_logo.png

Home >> Advertising >> Article

Lodestar wins Rs 20-cr media business of L’Oreal

03-June-2005
Font Size   16
Lodestar wins Rs 20-cr media business of L’Oreal

The two-month long L’Oreal pitch has finally culminated. The client has decided to partner with Lodestar to handle its media business. Industry sources peg the account in the region of Rs 15-20 crore. With this win, Lodestar takes over the media duties from McCann, which was handling both the creative and media mandate.

Even as the client confirmed the development, more details on the pitch weren’t forthcoming. The initial stage of the pitch had seen various agencies present their credentials. This was followed by the short-listing process, where in the final list comprised of the incumbent McCann and Publicis along with Lodestar. The decision to rope in Lodestar was taken earlier in the week.

L'Oréal India is a 100 per cent subsidiary of the L'Oréal Group, which has been present in India since 1994. Currently, L'Oreal has seven international brands in the hair care, hair colour, and skin care and make up categories which include L'Oreal Paris, Maybelline New York, Garnier, Vichy, L'Oreal Professional, Matrix and Kerastase.

L'Oreal is among the main protagonists marketing a comprehensive range of skin care products and cosmetics to entice the buyer.

L'Oreal has not only invested in marketing and selling their ranges but has also acquired production facilities in the country, which has come as a bit of a shock to India's home grown companies who are now facing stiff competition for the first time.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by