Top Story


Home >> Advertising >> Article

Lodestar Universal bags Rs 35-cr media duties for ING brand campaign

Font Size   16
Lodestar Universal bags Rs 35-cr media duties for ING brand campaign

Lodestar Universal has bagged the media duties for ING’s brand campaign following a multi-agency pitch. Industry estimates put the business in the region of Rs 35 crore. It is also learnt that the creative duties for the business is slated to go to McCann Erickson.

It is known that the creative duties of ING Bank are being handled by JWT, while the ING Life Insurance account is handled by Rediffusion Y&R. TME and Starcom Worldwide handle the media duties of ING Bank and ING Life Insurance, respectively. Currently, these creative agencies remain on the roster, but the fate of the media agencies is unclear. In all possibility, the media duties will eventually be consolidated under one agency. Currently, Lodestar Universal has come into the picture to handle the ING brand campaign.

When exchange4media contacted Lodestar Universal, the officials remained tight-lipped on the subject. ING Bank officials refrained from commenting on the development at this point of time.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)