Top Story


Home >> Advertising >> Article

Lodestar gets high on Smirnoff, MEC gets Johnnie Walker; account size worth Rs 20 cr

Font Size   16
Lodestar gets high on Smirnoff, MEC gets Johnnie Walker; account size worth Rs 20 cr

Diageo’s shopping for agencies has culminated with the company that has some of the world’s premium drinks in its portfolio settling for Lodestar Universal to handle its vodka brand Smirnoff. Mediaedge:cia will be handling Johnnie Walker. The move comes following a multi-agency pitch. The account size has been pegged in the region of Rs 15-20 crore.

Neither the client nor the agencies could be contacted at the time of filing the report, but sources close to the development confirmed the development. Details on other agencies in the fray also couldn’t be ascertained.

Diageo has some of the world’s biggest liquor brands in its stable, including Guinness, Baileys, J&B, Captain Morgan, Cuervo, Tanqueray, and Crown Royal among others, but Johnnie Walker and Smirnoff are the most visible brands of the company in India.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube