Home >> Advertising >> Article

Lizol gets Chef Vikas Khanna to campaign for germ-busting kitchen products

4 days ago
Font Size   16
Lizol gets Chef Vikas Khanna to campaign for germ-busting kitchen products

Lizol, the Germ Killer brand, under the flagship of RB, has announced ‘Lizol Kitchen. Healthy Kitchen’ campaign with Vikas Khanna, the internationally acclaimed Indian chef. Khanna is the face for its new Kitchen Power cleaner. Together, they aim to create awareness around the importance of having a germ-free kitchen and get India to make the right choice for a truly healthy life.

In a survey conducted by Incite, a strategic research consultancy, it was found that 98% Indians are aware of the presence of germs throughout their homes along with the many threats they pose, however, 62% who are concerned about these germs do not seek germ removal solutions to protect their families. Out of those who chose to do something about it, 42% use phenyl and detergents as general cleaning agents to deal with germs across different surfaces in the house.

Being a passionate and committed advocate of nutrition, Vikas Khanna, an internationally acclaimed Chef has been constantly encouraging people to make healthier food choices. With this association, he will not only sensitize modern homemakers about the importance of a clean and healthy kitchen but also help them evaluate the cleanliness of their kitchens.

Commenting on his association with the brand, Vikas Khanna said, “In India, we are seeing a major shift in people’s perception about nutrition intake and healthy food. While they are making healthier choices with their diet, enough attention is not being paid to the germs that exist on kitchen slabs, stoves, tiles, etc., which unintentionally find a way into the food we cook. Even the smallest oil stains are hotbeds of germs because of their sticky nature and a wet cloth wipe is not enough to protect your
family from them. With the ‘Lizol Kitchen. Healthy Kitchen.’ campaign, I will urge modern homemakers to take a step ahead towards making their kitchens a healthier space.”

Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home, said, “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100% of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen. Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households.”

The association with Khanna will spin a holistic, multi touchpoint campaign that will establish Lizol as a specialist Kitchen cleaner. Lizol also launched two other variants; Lizol Bathroom Power Cleaner and Lizol All Purpose Cleaner to address the distinguished cleaning needs of consumers. The Lizol Kitchen Power Cleaner will be available in 450 ml pack priced @INR 129 and 250 ml priced @INR 79 and in orange burst variant.

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon