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Lintas Media Group Chennai bags Oriental Cuisines account

02-January-2009
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Lintas Media Group Chennai bags Oriental Cuisines account

Lintas Media Group Chennai has been assigned the media mandate for Oriental Cuisines Pvt Ltd. Oriental Cuisines run a chain of bakeries, food courts and restaurants in Chennai, and is now expanding across the country.

Confirming the development, Vishwadeep Kuila, CEO, Oriental Cuisines, said, “Having worked at Lintas many years back and also having been associated with Lintas Media from my last company, GM Pens, I could not think of anyone better to handle my media business than the Lintas Media Group. More importantly, as we are expanding to other major cities in a big way, we needed a well experienced media agency who could meet our demands and timely execution. That’s why we chose LMG.”

Commenting on the win, Lintas Media Group’s GV Vijaya Kumar said, “I’m excited to work again with Vishy. To handle such a category is interesting and a challenge as well.”

Apart from the well known Hot Breads confectionery business, Oriental Cuisines launched bakery brand French Loaf in prime locations at Chennai. Restaurants like Benjarong, Zara, and Ente Keralam also are owned by Oriental Cuisines. Apart from these, all major food courts in Chennai like Spencer’s, Ascendas, and Oplympia Tech Park, are run by Oriental Cuisines.

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