Top Story

e4m_logo.png

Home >> Advertising >> Article

Lintas IMAG effects restructuring in Aaren Initiative to reinforce growth

23-March-2006
Font Size   16
Lintas IMAG effects restructuring in Aaren Initiative to reinforce growth

Aaren Initiative, the OOH company of Lintas IMAG, posted an impressive growth last year. To reinforce its growth strategy, the company has made significant changes to cope with this spurt in growth. The changes will come into effect from April 1.

An executive council called AiCT (Aaren Initiative Core Team) has been given charge of running the operations and has been strengthened. Vivek Lakhwara who was Business Head, has been promoted as President, Aaren Initiative.

Arun Goswami, formerly Associate Business Director, has been promoted as Business Director, and Haresh Nayak is now Associate Business Director. Nayak was previously the Business Manager.

Said Ashish Bhasin, Managing Director, Aaren Initiative, and Director-IMAG, “It was necessary to strengthen AiCT to enable us to manage the huge growth that Aaren Initiative has been witnessing. As the thought leaders in the outdoor industry, we are happy that clients have recognized the benefits of a professional player like us. AiPT, our unique planning tool, has added to our strength. I have no doubt that Vivek Lakhwara and his team will make Aaren Initiative the largest professional out-of-home agency in India. They are the best, so being the largest is the next logical step.”

Among other changes, Aaren Initiative Planning Tool (AiPT) has been upgraded to include details, data and photographs of over 10,000 sites in nine cities in India, covering about 80 per cent of the sites by value. With immediate effect, AiPT has been web-enabled, with password protection, and Aaren Initiative clients are being given an access password.

In order to provide better services, Aaren Initiative, which handles assignments in over 180 cities, has expanded its presence to 17 cities in India, besides the metros.

LG electronics, JM Financial, Tata Teleservices, Pantaloon, Big Bazaar, UTI, Dena Bank, UB Group, Idea Cellular are some of the clients of the agency.

Aaren Initiative is a member of Lintas India’s Integrated Marketing Action Group, which also has Linterland (Rural), dCell (Strategic Design), Lin Opinion (PR), Advent (Events), Lintas Personal (CRM & Direct Marketing), Lintertainment (Entertainment Marketing), and Lintas Healthcare as its members.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by