Top Story

e4m_logo.png

Home >> Advertising >> Article

Lintas IMAG bags marketing communication business of Viagra

29-December-2005
Font Size   16
Lintas IMAG bags marketing communication business of Viagra

Lintas Healthcare, the healthcare advertising division of Lintas IMAG, has bagged the marketing communication business of Pfizer's Viagra. Though the officials declined to divulge the advertising size, industry sources peg the Viagra account as one of the largest accounts in the healthcare domain.

Viagra is one of the world's best-known brands in the pharmaceutical industry, and apart from Lintas Healthcare, LINOpinion (PR), Advent (Events) and Lintas Personal ( D.M, CRM and Web Development) will be the other Lintas IMAG divisions that will work together for this assignment.

"Healthcare advertising is different and very specific, and unlike other brands, healthcare advertising has to do much with life and needs to be precise. We are very excited about this win and are proud to partner a brand like Viagra. As pioneers of Integrated Marketing in India, Lintas IMAG will ensure that we deliver a complete integrated marketing solution. Several of our specialist businesses, led by Lintas Healthcare, will be involved in giving the Pfizer's Viagra the best integrated marketing solution that India can offer," said Ashish Bhasin, Director, IMAG, Lintas India.

Viagra was officially launched in India on December 20. The drug has been approved in over 123 countries. With more than seven lakh doctors worldwide prescribing it, Viagra has sold over 1.87 billion pills so far.

Viagra is imported from France, and the packs have a special hologram to ensure its authenticity. Viagra is available in 50 mg and 100 mg pills at chemist outlets in 30 major cities across India. Pfizer is promoting the drug to urologists, endocrinologists, venereologists and psychiatrists.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients