Top Story

e4m_logo.png

Home >> Advertising >> Article

Leo Burnett strengthens presence in design and branding space with specialist design cell

15-February-2008
Font Size   16
Leo Burnett strengthens presence in design and branding space with specialist design cell

Leo Burnett’s specialist design cell, which was set up six months ago, already has some big names in its kitty, including Coca-Cola, Heinz and Reliance. The cell, which operates under the Leo Burnett name, has strengthened the agency’s presence in the design and branding space. The design team comprises five designers led by Sachin Bavkar, who was recently appointed as Executive Creative Director.

The specialist cell primarily focuses on design, identity, branding, brand communication, packaging, retail and environmental solutions.

Commenting on the cell’s progress, K V Sridhar, National Creative Director, Leo Burnett, said, “Our foray into the designing and branding space has been fruitful. We have a dedicated team for this, which is responsible for all the operations – right from the early stages of acquiring a business to its execution. The outfit is self-financing in nature and is set for a bright future.”

Stressing on the importance of independent design outfits in today’s age, Bavkar said, “There has been an exponential growth in disposable incomes and as a natural response, retail is fast becoming a key growth industry. The consumer has more choices today than ever before, and this has give rise to the need for effective branding that reaches out and connects with people’s hearts and minds. As a natural response to this need, we formed this design cell to enable globally competitive Indian companies build and fortify their brands with specialised and customised solutions.”

Bavkar, who has 17 years of mainstream advertising experience, has rejoined Leo Burnett from Fitch, a renowned retail design firm. He had earlier worked with agencies like O&M, Enterprise and Lowe.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)