Top Story

e4m_logo.png

Home >> Advertising >> Article

Leo Burnett Orchard reveals its vibrant new identity, logo

03-March-2017
Font Size   16
Leo Burnett Orchard reveals its vibrant new identity, logo

Leo Burnett Orchard has announced a colourful and vibrant new identity, and a logo. The new identity is reflective of the agency’s vision and ambitions for itself. Leo Burnett Orchard is one of the two agencies in The Leo Group’s new structure in India. Leo Burnett India is the other agency in this structure.

An agency as vibrant and colourful as Leo Burnett Orchard must have an identity to match. The new logo, thus, is made entirely from colourful building blocks.

The Leo Group’s values, much like building blocks, stand for a child’s imagination, colour, collaboration and integration of each piece with another, to build and rebuild till the final pieces fit to make something beautiful. Leo Burnett Orchard will follow the Group’s distinct Humankind philosophy, and its unique PLAY methodology to drive growth. With the variety of specialist functions and the diversity of talent and partnership, Leo Burnett Orchard inspires the best ideas to take shape.

Speaking about the new logo and the philosophy, Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard said, “Leo Burnett Orchard may be one of the Leo Group’s two agencies in India, but our values and culture remain the same. Everything about our agency is new; the leadership, the vigour and even our talent’s approach towards creativity. I am excited about our new identity; nothing would have summed up who we stand for better than building blocks.”

Tags Leo Burnett Orchard The Leo Group Leo Burnett India Mahuya Chaturvedi

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...