Top Story

e4m_logo.png

Home >> Advertising >> Article

Leo Burnett launches LeoFinancials to build financial brands

02-February-2007
Font Size   16
Leo Burnett launches LeoFinancials to build financial brands

Leo Burnett has launched LeoFinancials, a sub-agency that will attempt to build financial brands for the company. It will function among a team of selected brand strategists with experience in the financial sector, who will be deliver simultaneously on the twin challenges that financial sector players face.

Arvind Sharma, Chairman and CEO of Leo Burnett, sees a major opportunity in the scenario today. “To manage the complexity of brands and offerings and appeal meaningfully to consumers, today’s financial sector players need not only credentials, scale and financial brilliance, they also need astute marketing,” he said.

Sharma further said, “Agencies partnering clients in managing financial brands need to put together teams that understand finance, government related policies, consumer behaviour, brand architecture and communication, all at the same time. Looking at this need, we have launched LeoFinancials.”

The first major campaign LeoFinancials will break will be for UTI Mutual Funds. The campaign with the tagline ‘Let’s plan to be rich’ will reflect Indian consumer attitude.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...