Top Story

Home >> Advertising >> Article

Leo Burnett gives ad industry a chance to predict Cannes awards

13-June-2005
Font Size   16
Leo Burnett gives ad industry a chance to predict Cannes awards

Leo Burnett had organised an evening for the advertising fraternity, where it invited professionals for an ‘inside scoop’ of the commercials that have the greatest potential to win Lions at the Cannes Advertising Festival. Leo officials said that the event ‘Leo Burnett Cannes Predictions’ is the agency’s global ‘ritual’.

This signature event was hosted in Mumbai for the fifth time. Speaking on the occasion, Chairman of the agency, Arvind Sharma, said, “Cannes Predictions is intended to generate excitement and to give a sneak preview of standard-setting work shown at the International Advertising Festival at Cannes. It gives a taste of global advertising and let people test their creative judgment by casting their vote for the ads they consider the best.”

And to ensure the excitement in the process, those who are most accurate in their predictions win exciting prizes. The annual Cannes Prediction Reel, which was shown to the audience, included 50 commercials created by many different agencies from all over the world across a wide array of product categories.

The agency also complied a reel of the best Indian ads that saw work from agencies like Everest Brand Solutions, Lowe, O&M, rmg David and Mudra among others. Professionals from all these organisations were present at the event. Addressing the audience, K V Sreedhar (Pops), said, “Any religion becomes interesting when it has rituals. The Cannes prediction is a ritual that we observe internationally and in India emphasising the passion that we have for advertising and the need to set higher standards in advertising.”

Leo Burnett has been compiling an annual Cannes Predictions Reel since 1986. Each year, Donald Gunn, former worldwide director of creative resources and former president of the International Advertising Festival at Cannes, would host an internal prediction contest for Leo Burnett employees. He also distributed the reel to the media.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'