Top Story

e4m_logo.png

Home >> Advertising >> Article

Leo Burnett bags Tata Chemicals' creative account worth Rs 12-15 crore

08-March-2005
Font Size   16
Leo Burnett bags Tata Chemicals' creative account worth Rs 12-15 crore

Tata Chemicals has finally taken a decision on its creative partner. Following a multi-agency pitch, the company has zeroed in on Leo Burnett to take care of its creative duties worth about Rs 12-15 crore. TME (The Media Edge) continues to handle the media duties of the company.

Apart from Leo Burnett and incumbent agency Bates, the other agencies in the fray were Rediffusion DY&R, Contract, Lowe, Quadrant and FCB-Ulka.

Apart from the Tata Salt, Tata Chemicals also has Samundar Cooking Soda and the south market focussed Samundar Crystal Salt in its product portfolio. At the time of filing the story, neither the client nor the agency were available for comment.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by