Top Story


Home >> Advertising >> Article

Leo Burnett bags AMFI, account pegged at Rs 10 crore

Font Size   16
Leo Burnett bags AMFI, account pegged at Rs 10 crore

Close in the heels of the HDFC Standard Life win, Leo Burnett has bagged the advertising duties of the Association of Mutual Fund in India (AMFI). The win was preceded by a multi-agency pitch, which commenced a few weeks back. The account is pegged in the region of Rs 8-10 crore.

The names of the other agencies in the fray couldn’t be ascertained. The reason to find an advertising partner was AMFI’s decision to embark on a national campaign that will inform investors more about the various mutual funds that are available in India. The campaign is planned as a multimedia initiative.

Confirming the development, Srikanth Sarathy, Mumbai Head, Leo Burnett, said, “AMFI is a prestigious client and we are excited and honoured to partner with them. We believe that there is a huge potential for growing mutual fund category in India by making consumer understand the real benefits of the sector and dispel myths and half-baked truths that at present restrains their investment in mutual funds. AMFI’s new campaign is on these lines and we are looking forward to doing some great work to attain this objective.”

AMFI is an apex body of asset management companies, which was formed to protect their interests on India. It recommends and promotes top class business practices and codes of conduct, which are followed by its members and those who are engaged in mutual fund and asset management activities.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)

Rushes captures adrenaline-pumping activities in their most native forms in India