Top Story

e4m_logo.png

Home >> Advertising >> Article

Lenskart launches new TVC highlighting its lens manufacturing capabilities

26-December-2015
Font Size   16
Lenskart launches new TVC highlighting its lens manufacturing capabilities

Lenskart has launched a new TVC around its Robotics technology. According to the press release, the TVC will showcase how Lenskart is the only company in India that makes micro-precision lenses that are 3 decimal tested (3DT) that makes them error free.

There are essentially three situations highlighted in this advertisement that are encountered by any lens manufacturer while making lenses manually: Incorrect diameter of the lens cut, power errors, and manhandling of lenses.

The TVC has been conceptualized and created by Enormous.  Ashish Khazanchi, Founder, Enormous is the brains behind this TVC.  Targeted to the top 8 metros, the TVC will be on air tomorrow on Hindi & English movie channels, youth channels, music channels and HD & Hindi News channels.

Peyush Bansal, Founder and CEO, Lenskart, said, “Lenskart is focused on revolutionizing the eyewear industry in India by providing high quality, fashionable and affordable eyewear. By bringing in latest tech innovations like 3 decimal testing using the Robotics technology, we envision to enhance consumer experience without compromising on quality. As a category, eyewear needs constant improvement in terms of quality and awareness, which is what we’re trying to do with the new TVC. Eyewear is an extremely complex category mainly due to lack of affordability, accessibility and knowledge on eye care hence there is a dire need to make the category sustainable to address the issues on eye care deficit in India, which this technology enables us to do.”

You can watch the TVC here:

Tags Lenskart Ashish Khazanchi Peyush Bansal

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds