Top Story


Home >> TREND >> Article

Lenovo-branded PCs launched in India; Saif, Soha Ali Khan roped in as brand ambassadors

Font Size   16
Lenovo-branded PCs launched in India; Saif, Soha Ali Khan roped in as brand ambassadors

Lenovo has unveiled its branded PCs in India, following the recent introduction of Lenovo-branded PCs to a worldwide audience, moving out from China. Lenovo has also roped in Bollywood brother-sister duo of Saif Ali Khan and Soha Ali Khan to endorse its products.

Commenting on the association with the Bollywood stars, Neeraj Sharma, Managing Director, Lenovo South Asia, said, "We've chosen them carefully to reflect our values of innovation, excellence and passion. They are, we believe, on the path to mega stardom, fan following and commercial success. They appeal to young and old alike as we believe our PCs and notebooks will too."

The company has introduced the Lenovo 3000 family of PCs for the consumer and small business segments. This includes the Lenovo 3000 Q and Lenovo 3000 H desktops aimed at the consumer audience, the Lenovo 3000 J series of desktops for small office and small businesses, and the Lenovo 3000 C series of notebooks targeted at small businesses and individual buyers.

"Lenovo designed the 3000 product lines for customers seeking innovative, stylish and worry-free PCs," said Sharma, adding, "The Lenovo 3000 family presents an attractive option to consumers looking for easy-to-use technology with comprehensive service and support."

The launch of the Lenovo 3000 series further strengthens Lenovo's focus on India, which has been identified by the company as a key growth market. An 'enhanced' distribution model has been put in place using regional distributors, identified to react faster to local reseller needs. These distributors will be in addition to the five national distributors Lenovo currently has.

The brand will also look at growing the Tier-II and III cities with an increased channel and retail presence. Exclusive Lenovo storefronts, multi-branded storefronts and service and support centres across India, will aid reach.

On the customer support front, Lenovo's 'Think' line of products – ThinkPad and ThinkCentre PCs – will be brought under the 'ThinkPlus' programme and serviced directly by IBM. The Lenovo 3000 family of PCs will be serviced under the programme 'Lenovo Care'. The consumer PC (3000 Q and H) range will be serviced by RT Outsourcing and TVSE, while PCs for the small business segment (3000 J and 3000 C) will be serviced by IBM.

"This is a new way of doing business and not just a product announcement. We are touching every element of the customer purchase and experience cycle from product, route to market, marketing to service and support," said Anil Philip, Director, Marketing and Strategy, Lenovo India.

The consumer business in India was being seen as a huge opportunity that Lenovo could tap to build a global brand identity, explained Sharma.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by