Top Story

Home >> Advertising >> Article

Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

11-January-2018
Font Size   16
Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others.

The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Mumbai office. The agency will be responsible for the ATL (Above The Line) as well as BTL (Below The Line) creative mandates.

The Muthoot Pappachan Group, with a reputation that has been shaped over 130 years of high quality practices, total customer satisfaction and steady growth, is a legacy built on values of trust, truth, transparency and tradition and has become one of the top business houses today, particularly in helping the common man fulfill his dreams.

Commenting on the agency appointment, Anil S. Nair, CEO & Managing Partner at Law & Kenneth Saatchi & Saatchi India says, "It is particularly exciting to be chosen as Muthoot Pappachan Group’s consolidated AoR. It is rare to see a group who adds so much value to the customers’ lives and creates life-enhancing impact."

Sanjeev Shukla, Chief Marketing Officer at Muthoot Pappachan Group says, “The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement, and commitment. Our Group's credo is Believe in Blue and we look forward to partner with Law & Kenneth Saatchi & Saatchi in our journey to take Blue Muthoot beyond the blue skies.”

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time