Top Story


Home >> Advertising >> Article

Law & Kenneth Saatchi & Saatchi wins creative mandate for Cipla Health

Font Size   16
Law & Kenneth Saatchi & Saatchi wins creative mandate for Cipla Health

Cipla Health has appointed Law & Kenneth Saatchi & Saatchi as creative AoR for the launch of ActivKids Immuno Boosters, a unique nutritional supplement for kids that helps build their immunity.

The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for both the ATL (above the line) as well as BTL (below the line) duties for the account.

ActivKids Immuno Boosters is the first of its kind tasty choco-bite which provides up to 100 per cent Recommended Dietary Allowance of key immunity nutrients. It was developed by Cipla scientists after consulting paediatricians and keeping in mind the dietary requirements of today’s children.

Commenting on the win, Anil S. Nair, CEO and Managing Partner at Law & Kenneth Saatchi & Saatchi India said, “We are excited to have been entrusted with the responsibility to launch this truly innovative product which comes in a delightful format for kids. Our task is to change the conversation around a child’s health. While mothers today are concentrating on height, weight, and mental growth, the focus needs to move towards their child’s immunity, as it’s the foundation for a child’s development.”

Himava Nath, Head Marketing, Cipla Consumer Healthcare said, “ActivKids Immuno Boosters is a breakthrough product for kids’ nutrition, and is a result of years of research by Cipla R&D. Reports suggest that there is high incidence of infections and illness among Indian kids. This is a result of sub-optimal nutrition, adulteration in food, and increased levels of pollution. Immuno Boosters, with its innovative choco-bite, will help bridge the nutrition gap and build immunity in kids. We are happy to have Law & Kenneth Saatchi & Saatchi as our creative partners, and together, we endeavour to educate the consumers on the issue of low immunity for their child through our communication at different touch points.”

Tags Law & Kenneth Saatchi & Saatchi Cipla Health ActivKids Immuno Boosters Anil S. Nair

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3