Top Story

Home >> Advertising >> Article

Laqshya Media announces successful completion of 100 days of Republic Channel

05-October-2017
Font Size   16
Laqshya Media announces successful completion of 100 days of Republic Channel

Republic TV, a recently launched Indian English News Channel, became the most-watched news channel in India in its first week of airing with 52 per cent viewership as per data released for the week by the Broadcast Audience Research Council and it continues to maintain its leadership momentum with a 100 Days + leadership run.

Republic TV has used OOH as the primary medium to market their channel. Republic TV and Laqshya Solutions have partnered to work on the same. The Republic TV 100 days Number 1 campaign was conducted in the three prime metro cities - Mumbai, Delhi and Bangalore. The team at Laqshya Solutions selected High visibility Solus Media that guaranteed eyeballs and cluster sites that could easily break the clutter, to ensure visibility.
Speaking about the campaign, Jalaj Pathak, Vice President, Laqshya Solutions said, ‘We are thrilled to have partnered with Republic TV for their new campaign that successfully conveys their 100 days of market leadership. We are very proud to have associated with them on their successful journey. The team at Republic is a bunch of passionate people and our team is excited every time we partner with them. Our aim in hand was to zealously convey the Channels success to its target audience by bringing the best-carved media plan. The team has worked seamlessly to transform the same precision on the OOH communication.

Speaking about the success of the campaign, Vikas Khanchandani, CEO, Republic TV said, "It has been a pleasure being associated with Laqshya team, as they have put in optimum efforts to execute the campaign successfully. The campaign was live on Impactful media assets and the visibility is prodigious.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of one’s size, shape, height or weight

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products