Laqshya Media announces successful completion of 100 days of Republic Channel
Republic TV, a recently launched Indian English News Channel, became the most-watched news channel in India in its first week of airing with 52 per cent viewership as per data released for the week by the Broadcast Audience Research Council and it continues to maintain its leadership momentum with a 100 Days + leadership run.
Republic TV has used OOH as the primary medium to market their channel. Republic TV and Laqshya Solutions have partnered to work on the same. The Republic TV 100 days Number 1 campaign was conducted in the three prime metro cities - Mumbai, Delhi and Bangalore. The team at Laqshya Solutions selected High visibility Solus Media that guaranteed eyeballs and cluster sites that could easily break the clutter, to ensure visibility.
Speaking about the campaign, Jalaj Pathak, Vice President, Laqshya Solutions said, â€˜We are thrilled to have partnered with Republic TV for their new campaign that successfully conveys their 100 days of market leadership. We are very proud to have associated with them on their successful journey. The team at Republic is a bunch of passionate people and our team is excited every time we partner with them. Our aim in hand was to zealously convey the Channels success to its target audience by bringing the best-carved media plan. The team has worked seamlessly to transform the same precision on the OOH communication.
Speaking about the success of the campaign, Vikas Khanchandani, CEO, Republic TV said, "It has been a pleasure being associated with Laqshya team, as they have put in optimum efforts to execute the campaign successfully. The campaign was live on Impactful media assets and the visibility is prodigious.
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