Home >> Advertising >> Article

Kyoorius launches Kyoorius Design Showcase 2013-14

08-November-2013
Font Size   16
Kyoorius launches Kyoorius Design Showcase 2013-14

Kyoorius has launched the fourth edition of its biennial Kyoorius Design Showcase 2013-14. The showcase book is an initiative by Kyoorius to put the focus on the Indian design and visual communications industry.

The Kyoorius Design Showcase aims to bridge the existing divide between advertising and design. While the former is well-known and established, the latter needs a platform to showcase the strategic value of design and in many ways to be seen as an industry distinct from advertising. In India, so far branding, visual communication and other specialised design services have lived under the shadow of advertising, but this is rapidly changing. The design industry is now being recognised for what it is. But there is a gap in connecting these studios with the buyers of design in the corporate world.

The third edition of Kyoorius Showcase Book is reported to have helped generate business worth over Rs.9.4 crore for the studios showcased in the book, as tracked by Kyoorius. The development also brings to focus that businesses in India are upping the ante by working with specialist design studios in an effort to add value through design.

Continuing with the process set by the earlier edition, the fourth edition of the Kyoorius Showcase Book also helps bridge the gap between studios and business and help the buyers find the right partner for their needs. Additionally starting this year, all the studios and work would be featured on Resources.kyoorius.com, an online version that allows studios to regularly update their work, becoming relevant to the needs of design buyers. The book also helps studios showcase themselves to the young talent graduating in design schools across India.

Given the success of the previous editions and the demand for this fourth edition, Kyoorius has upped the circulation numbers to 3,000 copies, an increase of 50 per cent over the previous edition.

Commenting on the launch, Rajesh Kejriwal, Founder-CEO, Kyoorius said, “From the feedback that we have received in the last few years, we are glad that the Kyoorius Showcase Book has grown to become a must have resource book for all corporates. I would like to thank all the contributors who helped bring this edition together and hope that this hardback like the others helps add value to all businesses and brands.”

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Radio City retains the top position in Bangalore and Radio Mirchi continues to dominate in Kolkata

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.