Top Story

Home >> Advertising >> Article

KRDS Asia appoints Parth Nagar as Country Manager

Font Size   16
KRDS Asia appoints Parth Nagar as Country Manager

As a part of their vision and positioning for 2018, KRDS, a leading social and mobile agency, has appointed Parth Nagar as the Country Manager for KRDS India. KRDS now has eight offices across Asia - Singapore, Mumbai, NCR, Bengaluru, Chennai, Hong Kong, Dubai and Shanghai.

KRDS (headquartered in Singapore), is led by Thomas Jestin (Co-Founder and CEO) and Preetham Venkky (Director KRDS Asia). Venkky, as he is commonly known, had started operations of KRDS in India back in 2011. Since 2012 the agency has expanded into 5 countries across Asia and has a significant list of clients which include, Singapore Airlines, HP, Meiji, Volkswagen, Johnson & Johnson, Hong Kong Tourism Board, Hong Kong Disneyland etc. to name a few.

Preetham Venkky, Director at KRDS Asia, says, “We are quite excited to have Parth join the team and head our efforts in India. He brings with him a diverse expertise which will enable us to establish a rapid growth in our strategic and creative offerings. We love his independent agency spirit, which I’m certain will help grow the team as me move forward into 2018.”

Parth Nagar, who will be based out of the Mumbai Office will be the business head for existing accounts, new business development and expanding KRDS’s footprint in India. The agency currently has over 80 employees in the country, and has brands such as IMAX, ICICI Lombard, Facebook, UTI, Lifecell, Ministry of Ayush etc. among its Indian clients. Parth has a diverse experience of a little over 10 years having been an entrepreneur in tech and e-commerce sectors, Business Head for an Ad-tech start-up, Marketing and Business Consultant to various businesses. His last assignment was with Digital L&K | Saatchi & Saatchi as an Account Director.
KRDS Asia has now grown to become a network of agencies across the 5 countries in Asia and is equipped to work across geographies in tandem as an integrated team. KRDS will move into 2018 with the philosophy of “A Mobile First Social Agency” and will push the boundary of “Storytelling in 6 secs”. Their recent recognition as “Mobile and Specialist Agency of the Year”, as well as Mob-Ex awards for STB campaigns are testament to their work to the same.
KRDS has always been transforming itself with the current trends and aims to deliver latest technological innovations on social platforms be it Facebook, Instagram, WeChat etc. or Web & Mobile based solutions. Their subsidiary agency “Oh My Bot!” is a great example of this which specialises in Chatbot solutions and is the first of its kind globally.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network