Financial major Kotak Mahindra Group is said to be reviewing its media duties. The entire group is said to be under the review, the duties of which are with Madison Media at present. Official comments were not available at the time of filing the report, but industry sources peg the business in the region of Rs 40 crore. Sources inform that Madison Media would not be participating in this pitch.
Some agencies have already met the client, and an outcome of the development is expected soon. The Kotak Mahindra Group has various services in the domains of banking and servicing, loans and borrowing, investment and insurance, mutual funds and others. The agency which the financial major would decide on would be taking care of all the Kotak brands in these domains.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
A total of 183 advertisements were picked up by ASCIâ€™s Suo Moto surveillance
Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media