Kajaria Ceramics, through its subsidiary Kajaria Bathware Limited, is launching a 360 degree marketing campaign with Anushka Sharma, who was recently announced as their brand ambassador. Kerovit, the bath solutions brand by Kajaria by investing in this marketing campaign and an extensive distribution network is looking to become amongst the Top 5 players in the sanitary ware and bath solutions market by 2020.
Commenting on the new campaign, Rishi Kajaria, JMD- Kajaria Ceramics, said, âThe new India is confident and is ready to walk in step with the best in the world. Anushka Sharma is a very popular Bollywood actress and her style and skills have been appreciated by the audiences across the country. We are happy to do our first major campaign with Kerovit when the interest in her is at a nationwide high. With superior products and pan India presence, we are looking to double our topline by 2020 becoming an industry leader in the sanitary ware and bath solutions market.â
The new campaign launched on December 14 started with Digital and Print media and will later leverage cinema, all genres of television and outdoor mediums to reach out to the target audience. The campaign is a major thrust by Kajaria bathware to popularise the Kerovit brand amongst consumers and is expected to help the company double its revenue in the next 3 years. The company has also geared up its manufacturing and import capability to meet the growth in demand.
Speaking on the association, Anushka Sharma said, âI am happy to be a part of KEROVIT. Simplicity, style and clean contemporary lines have always fascinated me and KEROVIT resonates that thought beautifully in its designs. I look forward to a long, fulfilling association with the brand.â
The company has over 70 distributors, 150 exclusive studios and over 600 retailers spread across across all states of the country.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji