Top Story

e4m_logo.png

Home >> Advertising >> Article

Kerala Tourism unveils marcom activities; Crayon is new agency on board

10-April-2007
Font Size   16
Kerala Tourism unveils marcom activities; Crayon is new agency on board

Kerala, one of India’s most favoured tourist destinations, has been promoting itself extensively with considerable success for some years now. With the concept of 365-day tourism coming up widely, the new marketing communication from the state tries to encompass all of its features to make it a year-round attraction for international and domestic travellers. The new tagline used for the creatives, ‘Anytime is a good time to visit Kerala’, clearly illustrates the direction chosen.

This time around, the state’s tourism department have given the task of creating the spots to Crayon Advertising, which were previously done by Stark Communications. Interestingly, the tourism department had recently bagged the Berlin Golden Gate City Award for its marketing campaign.

The new creative, shot by Santosh Sivan, captures the various unique offerings available across the state. A series of six spots have been made, one sixty-seconds long, and five thirty-second spots. The short spot, titled highway; free zones; workshop; high rises; and nightlife, individually showcase the offerings from the state. The only long spot, titled ‘Life in God’s Own Country’, is a combination of all the five short ones and draws a bigger picture of the state.

Speaking at the Kerala roadshow organised by the state’s tourism ministry, Sanjay Kaul, Director-Tourism, Kerala State, said, “As part of the department’s marketing plan, road shows are being planned in Delhi, Ahmedabad and other cities, similarly on the lines of the one being held in Mumbai today.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.