Top Story

e4m_logo.png

Home >> Advertising >> Article

Kenneth Augustine to replace Viral Pandya as Saatchi & Saatchi, Delhi Creative Director

07-December-2005
Font Size   16
Kenneth Augustine to replace Viral Pandya as Saatchi & Saatchi, Delhi Creative Director

Kenneth Augustine will be joining Saatchi & Saatchi, Delhi as Creative Director. He replaces Viral Pandya, who quite the agency as Creative Director after 10 years of association.

Commenting on Augustine’s appointment, Saatchi & Saatchi EVP and Delhi Head, Alok Lall, said, “He will be joining us on January 1. Saatchi & Saatchi, Delhi is going through a growth spurt and Kenneth came across as a person who wants to be part of this.”

He added. “We found in Kenneth a creative partner who understands the creative process and is a complete ‘ideas’ person. Kenneth is the first person to come on board since I joined about two months back and signals Saatchi’s intentions in hiring the best in the industry.”

Augustine’s last stint was with Mudra, Delhi as Creative Director. He had worked with Mudra for two years. Augustine has worked on brands like Dabur Hajmola Candies, Electrolux, Samsung CDMA, Yamaha, Vatika Shampoo, Lancer, and Hamdard among others.

Speaking about his work, Augustine said, “Before Mudra, I was responsible for the Maruti Suzuki Alto launch phase campaign (Hottest Little Car), the Baleno launch (German engineering meets Japanese performance), the Versa follow-up campaign (Saath saath jaane ka maaza hi kuch aur hai). Atlas Cycles brought with it a new challenge. They did not want to spend money but make it. So I created a cycle called “Cricket” and when it was launched it became their best seller and has been so till date. In addition to this, there was a lot of film work on brands like Solano, Boomer and Pimpom. In 2001, Lowe moved me to Mumbai. Here I worked on Bajaj, Shaw Wallace (Royal Challenge, DSP and Haywards beer), J&J and Iqara Broadband.”

In his career spanning 16 years, Augustine has also worked with Capital for five years, Rediffusion and TBWA.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)