Top Story

Home >> Advertising >> Article

Kathua rape case: Amul girl weeps for Asifa

20-April-2018
Font Size   16
Kathua rape case: Amul girl weeps for Asifa

The past couple of days have been painful particularly for India's daughters as more shocking details of the heinous Kathua rape case have been revealed. Days have been marked by heavy hearts, tearful eyesandpublic protests. Among those condemning this brutal act is Amul who in the signature Amul way is striking a conversation against these atrocities.

While the brand’s mascot is mostly seen taking on issues in a humorous, cheerful and tongue-in-cheek manner, in its latest cartoon, the ever-bubbly Amul girl is seen weeping. The creative reads ‘Zaraaankhon mai bharlo paani', condemning the barbarity of the recent rape case and of crime against women. ‘#Amul Topical: Condemning atrocities on women’ tweeted the brand echoing the sentiments of fellow Indians and presenting their take on an important issue, yet again. 
On watching the utterly-butterlygirl weep, Twitterati too voiced their opinion against such horrific acts against women. Outraged netizens not only applauded the brand for taking on this issue but also took a stand for Asifa, urging fellow-citizens to show sensitivity and humanity.
Clearly, the Amul Girl has the potential to champion social causes and leave a lasting impression with its powerful creatives.


Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands