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Kathua rape case: Amul girl weeps for Asifa

20-April-2018
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Kathua rape case: Amul girl weeps for Asifa

The past couple of days have been painful particularly for India's daughters as more shocking details of the heinous Kathua rape case have been revealed. Days have been marked by heavy hearts, tearful eyesandpublic protests. Among those condemning this brutal act is Amul who in the signature Amul way is striking a conversation against these atrocities.

While the brand’s mascot is mostly seen taking on issues in a humorous, cheerful and tongue-in-cheek manner, in its latest cartoon, the ever-bubbly Amul girl is seen weeping. The creative reads ‘Zaraaankhon mai bharlo paani', condemning the barbarity of the recent rape case and of crime against women. ‘#Amul Topical: Condemning atrocities on women’ tweeted the brand echoing the sentiments of fellow Indians and presenting their take on an important issue, yet again. 
On watching the utterly-butterlygirl weep, Twitterati too voiced their opinion against such horrific acts against women. Outraged netizens not only applauded the brand for taking on this issue but also took a stand for Asifa, urging fellow-citizens to show sensitivity and humanity.
Clearly, the Amul Girl has the potential to champion social causes and leave a lasting impression with its powerful creatives.


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