Top Story


Home >> Advertising >> Article

Karishma Kapoor signs as Rasna brand ambassadress

Font Size   16
Karishma Kapoor signs as Rasna brand ambassadress

It’s time for a fresh sip, guys. Rasna is doing up with an all-new brand promotion campaign, roping in the Bollywood beauty Karishma Kapoor.

Karisma has recently signed a deal with the soft drink concentrate major to endorse the brand as an ambassadress. The silver screen icon would soon be featured in Rasna's new campaign. Ad-film maker Prahlad Kakkar would be directing the commercial.

Referring to the brand icon, Piruz Khambatta, Chairman and Managing Director, Rasna, said: “Karisma is a mass icon, admired in every corner of the country and she has achieved this through sheer hard work and dedication to quality.”

Addressing a conference of newsmen, Karishma said, “It's great to be officially endorsing a brand that I have unofficially promoted all these years.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.