Top Story

e4m_logo.png

Home >> Advertising >> Article

Karan Johar roped in as PR ambassador for Alfred Dunhill

26-May-2007
Font Size   16
Karan Johar roped in as PR ambassador for Alfred Dunhill

British luxury apparel brand Alfred Dunhill is all set to strengthen it presence in India and one of the suggestions that Percept Talent Management (PTM) had for the brand was to associate with film director, producer and anchor Karan Johar. Johar has been roped in as the PR ambassador for the brand. As is known, the brand ambassador for Alfred Dunhill globally is actor Jude Law. Law would continue to be the face of the brand and would be seen in the multimedia communication of Alfred Dunhill.

Johar, however, would take the brand everywhere he goes in India as the PR ambassador. This implies that he would wear the brand to parties and his shows; he would talk about the brand on various occasions and even plug it in the brand in his movies. PTM has organised various events as well where Johar’s association with Alfred Dunhill would be seen.

Vinita Bangard, COO, PTM, said, “Alfred Dunhill has repositioned itself as a younger, trendier brand, and ‘brand Karan Johar’ fits the bill perfectly on those counts. It was really a win-win strategy for both. Karan would be the India representative for Alfred Dunhill.”

PTM has worked this out as a one-year association, and some of the activities from Alfred Dunhill featuring Karan Johar would be seen in the next few weeks.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by