Top Story

e4m_logo.png

Home >> Advertising >> Article

Kamal Krishnan joins Mathrubhumi as National Head – Media Solutions

15-May-2017
Font Size   16
Kamal Krishnan joins Mathrubhumi as National Head – Media Solutions

Kamal Krishnan PS has joined the Mathrubhumi group of publications as National Head – Media Solutions (Print). In his previous stint, he was heading Response for Times of India, Kerala. Talking about his new move, Krishnan said, “I’m excited about this new role. Mathrubhumi is a brand I’m familiar with right from my childhood and have continued associating with in various ways in my professional life too. Getting an opportunity to work with such a brand at the leadership level is definitely fulfilling and challenging.”

Starting his career in advertising, Krishnan has worked with Contract Advertising, Rediffusion and Percept Hakuhodo. Later, he moved to the telecom sector with BPL Mobile, Hutch and Vodafone handling marketing communications. His foray into media was with Radio Mango where he was the National Head for Sales & Marketing. Krishnan brings with him a rounded experience having worked with agencies, clients and the media.

“Stepping into this position during an extremely transitional stage in media is quite challenging, but I’m confident of leading the change for this great institution, which is synonymous with the progressive state of Kerala and Malayalees across the globe. Mathrubhumi’s strength today is across all media platforms, be it Print, TV, Radio, Digital or Events, and I’m sure that positive value packed integrated solutions from Mathrubhumi will help advertisers to effectively connect with Malayalees all over the world,” he added.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)