Top Story


Home >> Advertising >> Article

Kajol to endorse DTC's Asmi brand for two years

Font Size   16
Kajol to endorse DTC's Asmi brand for two years

Diamond Trading Company (DTC) has recently roped in Bollywood actress Kajol for its contemporary brand Asmi. Kajol will be the Asmi's brand ambassador for two years.

Stephen Lussier, Executive Director of Marketing, DTC, said, "An intensive consumer survey revealed that Kajol inspires women across India. They clearly see her as a woman who exhibits a strong inner fire to rise above all and strive to be the best. Hence, we are delighted to present Kajol as the Asmi woman."

Cherie Tandon Saldanha, Marketing Director, India, DTC, said, "Asmi Diamond Jewellery is the contemporary woman's choice. The brand is not just a fashion statement but a unique reflection of her attitude, spirit and her inner fire."

Elaborating on the collection, Saldanha said, "The Asmi collection is a unique symbol of a modern woman's drive and attitude to work and life. It stands for all that she has accomplished and wants to accomplish in her life."

Kajol said, "There is an achiever in every woman. It is her spirit, her inner fire that helps her overcome life's challenges and rise above it. Asmi recognises this."


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised