Top Story

e4m_logo.png

Home >> Advertising >> Article

Jyothy Laboratories assigns media buying to Carat, account size pegged at Rs 45 crore

13-June-2006
Font Size   16
Jyothy Laboratories assigns media buying to Carat, account size pegged at Rs 45 crore

Jyothy Laboratories has finalised its media partners. The corporate major has decided on Carat Media to take care of its media buying requisites. At the same time, it has extended its relation with Optimum Media Solutions (OMS) as the strategic media planning partner. This would be the second year of the relation with OMS. Industry sources peg the business in the vicinity of Rs 45 crore.

Confirming the development, Jyothy Laboratories, Head, Marketing, K Raghavendra, said, “This will be effective from July 1, 2006.” When asked why is chose Carat as its media buying partner, he said, “We had undertaken a rigorous selection process and this was decided on the basis of that.”

Carat Media, Group CEO, Charles Jenarius, commented, “We are grateful for the trust reposed in us by Jyothy Laboratories. We have much to offer going into the new world of consumer empowered media. In Jyothy Laboratories we have found a client very receptive and eager to explore the new charter. The team at Carat is very excited with this new assignment and is raring to go.”

Jyothy Laboratories has brands like Ujala, Exo, Max and Jeeva in its portfolio. The company has aggressive plans on its way forward and this is one reason that led them to look for a media buying agency.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...