Home >> Advertising >> Article

JWT wins Delhi Metro account

08-October-2002
Font Size   16
JWT wins Delhi Metro account

With the first phase of the metro rail connecting Shahdara to Tis Hazari, a stretch of busy 8.3 kilometers in Delhi, to commence from December, a need to educate and promote the use of the service is getting Metro authority’s attention. And they have assigned this task to JWT.

Confirming this development with exchange4media, Mukul Kansal, VP and Director-Client Servicing says, “Yes, we have won the Delhi Metro account. Beyond this I am not in a position to divulge anything at this point of time as we are still working on the details.”

According to sources, JWT (erstwhile HTA) was called to make a presentation about two month’s back. A revised strategy presentation by the agency is in the offing. The initial campaign is expected to be around Rs 4 crore. The Metro authorities are also expected to split other smaller duties with a few agencies.

Sources at Delhi Metro authority share that the focus of communication campaign would be on projecting the state-of-the-art technology, benefits of decongestion of traffic, saving of time and money, reduction of pollution and above all, the convenience factor. According to Delhi Metro authority, the outcome of this 8.3 km stretch would set the yardstick for future communication strategy for the entire 62 km that will be covered by the year 2005.

According to analysts, the Delhi Metro is expected to ease the traffic congestion on the road, where over 12 million people and four million vehicles jostle for space. It is also expected to cut Delhi's pollution level by around 50%, when the first phase, stretching over 62 kms, is completed in 2005. When completed, this stretch of the metro will do away with the need for nearly 2,600 buses, 33 lanes and around 20,000 private and public cars.

The metro is one of the biggest infrastructure projects undertaken in India since the British built New Delhi.

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on