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JWT walks away with the Grand Effie and the Yahoo! Big Chair Award

17-December-2009
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JWT walks away with the Grand Effie and the Yahoo! Big Chair Award

Although Zoozoos dominated the Effie Awards 2009, the Grand Effie and the Yahoo! Big Chair Awards were bagged by JWT for its work for Bennett, Coleman & Co. The ‘Teach India’ campaign won the Grand Effie as the best integrated advertising campaign of the year. The client-agency team also won the Yahoo! Big Idea Chair Award for using digital media as an important part of their integrated campaign.

Ecstatic over the wins, Colvyn Harris, CEO, JWT, said, “We are delighted to get this Award (Yahoo! Big Chair Award). We had not expected it. We already have two Yahoo! Chairs in our office, now we have the third one.” He further said, “It is more of a utility than an award.”

Talking about the criteria based on which the winner was selected, Arun Tadanki, MD, Yahoo! Asia Pacific, Middle East and Africa, said, “The brand that had used the Internet in a major way as part of their integrated advertising campaign was selected for this Award.”

The ‘Teach India’ campaign, which has already won many awards, bagged the Grand Effie for the Best Integrated Campaign of the Year. Rahul Kansal, Chief Marketing Officer, Bennett, Coleman & Co Ltd, said, “We were hoping for this Award as we have also won many awards for this campaign at the national level.” JWT bagged the second rank in the Effie Agency of the Year tally, while Bennett, Coleman & Co Ltd did not feature in the top 20 Effie Client of the Year list.

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Rekha Sethi of AIMA, TV Mohandas Pai of Manipal Global Education Services Pvt Ltd, Col Rajyavardhan Singh Rathore, Minister of State for I&B, Sanjiv Goenka of RP-Sanjiv Goenka Group, Harshavardhan Neotia of Ambuja Neotia Group and Sanjay Kirloskar of Kirloskar Brothers Ltd Punit Goenka of Zee Entertainment Enterprises Ltd with Col Rajyavardhan Singh Rathore Rajan Anandan of Google India with Col Rajyavardhan Singh Rathore and Sanjiv Goenka of RPSanjiv Goenka Group Acharya Balkrishna of Patanjali Ayurved with Col Rajyavardhan Singh Rathore Vijay Shekhar Sharma of Paytm with Col Rajyavardhan Singh Rathore Motilal Oswal of Motilal Oswal Financial Services Ltd with Col Rajyavardhan Singh Rathore Indu Jain of Bennett Coleman & Co Ltd Director and screen writer Ali Abbas Zafar with Col Rajyavardhan Singh Rathore and Sanjiv Goenka M V Gowtama of Bharat Electronics Ltd with Col Rajyavardhan Singh Rathore Writer and filmmaker, Bhuvan Lall, Annurag Batra of exchange4media group & BW|Businessworld, Major Maroof Raza (Retd.), Consultant & Strategic Affairs Advisor, Times Now, writer and journalist, François Gautier, Member of Parliament, Swapan Dasgupta, Sonia Singh of NDTV, Hardeep Singh Puri, Minister of State (Independent Charge) for Housing & Urban Affairs, Deepak Verma of The Debating Society of India, Dr. Rajiv Kumar of NITI Aayog, former Union Minister, Manish Tiwari and former Member of Parliament, Pavan Varma Annurag Batra Mani Shankar Aiyar, Former Diplomat & Union Minister Pratham Mittal of Lovely Professional University Actor Kabir Bedi Sonia Singh and Maroof Raza Hardeep Singh Puri Swapan Dasgupta Dr. Rajiv Kumar Deepak Verma Virender Sharma, Joint Secretary - Department of Urban Development, Himachal Pradesh, Sima Saha, Mayor, Bhagalpur Municipal Corporation, Vinod Aggarwal, Mayor, Moradabad Municipal Corporation, Sita Sahu, Mayor, Patna, Anjum Parwez, Secretary, Department of Urban Development, Karnataka, Shobha Srishail Banshetti, Mayor, Solapur Municipal Corporation, Ashish Mathur of JUSCO

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