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JWT plans expansion, O&M to strengthen operations

25-May-2004
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JWT plans expansion, O&M to strengthen operations

Even as JWT India is in the process of recruiting new talent across all disciplines, Ogilvy & Mather India is planning to invest in its infrastructure and research facility to beef up the agency’s operations in India. Further, O&M is also planning to hire competent professionals to strengthen operations at its new business unit—Ogilvy Activation. Clearly, it’s expansion time for both JWT and Ogilvy & Mather.

As for the rationale behind JWT India’s hiring spree, says JWT India senior vice-president Tarun Rai: “Our objective is two-fold. We first want to upgrade the talent in JWT. And to handle the new business account wins, we are hiring people across all disciplines—specially in our creative department.” However, JWT India has no plans to expand its operations geographically, adds Mr Rai.

On the other side of the spectrum, Ogilvy & Mather is beefing up its infrastructure by investing in new technology and research facilities, says Ogilvy & Mather India and South Asia chief executive officer John Goodman.

After consolidating the operations of its four ‘Out-of-Home’ (OOH) units under the banner ‘Ogilvy Activation’, the agency is planning to recruit new talent for its new division. As for the agency’s other consolidation plans, Mr Goodman says there will not be any more consolidation of its offerings after the launch of ‘Ogilvy Activation’.

Explains Mr Goodman: “Our operations are already divided into four units namely advertising, Ogilvy One (one-to one communications), Ogivy PR and Ogilvy Activation.” Now that Ogilvy Signscape, the retail visibility and merchandising segment, is consolidated with Ogilvy Activation, is the agency looking for any tie-up with retail majors? “We are exploring all the options for growth. Our objective is to connect with consumers in every possible way. Which is why, we launched Ogilvy Activation, a complete 360 Out-of Home communication unit,” says Mr Goodman.

With Mr Pratap Bose at the helm of affairs, Ogilvy Activation with an estimated billing of Rs 225 crore now has a team strength of 140 people.

As for the reason behind the recent hiring spree of major advertising agencies, comments an industry analyst, “In the last few months, the ad industry has witnessed major account shifts. In India, big agencies are now becoming bigger while the medium-sized agencies are shrinking further.”

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