Top Story

e4m_logo.png

Home >> Advertising >> Article

JWT Mumbai wins Stevie Award in New York

30-April-2005
Font Size   16
JWT Mumbai wins Stevie Award in New York

JWT Mumbai has won prestigious Stevie Award in New York. It is the only Indian advertising agency to be honoured with this award. The agency got the honour for the ad created for Philips - 'Bada TV' and a finalist certification for the Philips DVD - 'Ramukaka' TVCs.

The Stevie Awards honour and generate public recognition of the efforts, accomplishments, and positive contributions of companies, agencies and business people worldwide. These awards commenced in 2002 with The American Business Awards, followed by The International Business Awards in 2003, and now The Stevie Awards.

Tarun Rai, Senior Vice President and GM, JWT Mumbai, said, "We wanted to keep it simple yet give the brand a modern personality in the minds of the consumer. This has been the thrust of all the work we have created for Philips."

D Ramakrishna, Vice President & Executive Creative Director, JWT Mumbai, said, "The one thread running across all our work has been the use of life insights underpinned with humour, making it universally appealing."

"The impact made by these TV commercials was huge in the marketplace resulting in a huge surge in sales for both categories," said Suranjan Das, Vice President & Client Services Director, JWT Mumbai, who heads the Philips account. 'Bada TV' resulted in over 60 per cent increase in CTV sales in 2004 over the previous year. The DVD 'Ramukaka' film (which also won the Ad Club, Mumbai EFFIE silver) helped in the growth of the DVD category by 1000 per cent in 2003-04.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.