Top Story


Home >> Advertising >> Article

JWT Mumbai bags Hindustan National Glass biz; account size pegged at Rs 15 cr

Font Size   16
JWT Mumbai bags Hindustan National Glass biz; account size pegged at Rs 15 cr

Following a multi-agency pitch, Hindustan National Glass & Industries Ltd (HNGIL), manufacturers of all varieties of glass bottles/ vials, has appointed JWT Mumbai for its creative duties. The account size estimated to be in the region of Rs 15 crore. Mediaedge:cia is the media agency on board.

Confirming the development, Dhunji Wadia, Managing Partner, JWT Mumbai, said, “We are very glad to bag the HNGIL business. Our communication mix around this brand will include creating a strong corporate brand communication for HNGL, and thus promote the launch of their integrated float glass project in Gujarat.”

The pitch included agencies like Mudra, Saatchi & Saatchi, Leo Burnett, and Ogilvy India, among others. The final rounds saw JWT Mumbai and Ogilvy India in the fray.

Hindustan National Glass offers premium glass containers for every kind of application. The company produces containers for multifarious industries like pharmaceuticals, beverages, processed foods, cosmetics, liquor, etc. Their clientele includes companies like PepsiCo, Coca-Cola, Cadbury’s, Nestle, Raun Pollack, Dabur, Bayer, Lakme, Glaxo, Pfizer, Reckitt & Coleman, Shaw Wallace and UB Group.

The other companies under the HNG Group include Glass Equipment India Ltd, Ceramic Decorators Ltd, Somany Foam Ltd, and Quality Minerals Ltd. Besides, there are also a number of investment companies, partnership firms and charitable trusts that are also part of the HNG Group.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.