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JWT forms 4 biz verticals for effective execution; ropes in industry experts

07-June-2010
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JWT forms 4 biz verticals for effective execution; ropes in industry experts

JWT is in the process of restructuring its management and working style at its Gurgaon office in the NCR. The revamp process will involve implementing four new business units based on the concept of ‘Knowledge Verticals’.

As part of the process four Knowledge Business Units (KBUs) will be set up, categorised on the basis of Foods, Beverages, Technology and Health & Wellness. All the four units will have three heads each – Executive Planning Director, Executive Creative Director and Executive Business Director.

So far, there have been three major appointments. Pinaki Bhattacharya has come in as Executive Planning Director for the Health & Wellness vertical. Prior to this he was heading FCB Ulka’s South division. The second appointment is that of Saurabh Saxena, who is the Executive Business Director for the Foods vertical. He has moved from Mid-Day. Vikas Mehta has joined as Executive Business Director for Health & Wellness and other lifestyle products. An industry expert, Mehta was earlier with Lowe Lintas, where he was Global Planning Director and had handled brands like Lifebuoy.

Speaking exclusively to exchange4media on this development, Rohit Ohri, Managing Partner, JWT, said, “As the size of the business is increasing, we felt there was a need to restructure the model to give specialised execution to various campaigns that are different in nature, yet they have an inter-relation. These knowledge verticals would help in segregating the business according to the category it belongs to. For example, in the Technology vertical, we have clubbed our clients Airtel, DTH, Sony and Nokia under this particular unit.

Ohri affirmed that JWT wanted to be a step ahead in serving the clients’ needs and as per the industry norms and trends, the need for this kind of a set-up was important.

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