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JWT-Chennai bags Pondicherry Tourism account

13-August-2004
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JWT-Chennai bags Pondicherry Tourism account

At JWT-Chennai, it is celebration time, triggered by its biggest win in recent times: the Pondicherry Tourism account. The pitch, which saw frantic activity by several agencies from both Bangalore and Chennai, went into two rounds of shortlisting, before the JWT-Chennai team emerged winners.

The account was previously shared by McCann Erickson, Chennai, and TBWA Anthem, Chennai. However, JWT refused to divulge details of the size of the account. Officials say that 40-odd agencies had pitched. TBWA Anthem, JWT, Euro RSCG and a local ad agency, Fifth Estate, made it to the finals.

"We're ecstatic," said Indu Balachandran, Executive Creative Director, JWT-Chennai. "We simply had enormous fun working on this one, we had ideas going right into surprising, unconventional media."

Apart from an all-India communication strategy for Pondicherry Tourism, the agency also created work with a special appeal to young couples and families in Chennai and Bangalore, and the joy of driving down for a peaceful weekend along the excellent East Coast Road.

Ranji Cherian, Associate Vice-president and Client Servicing Director, JWT-Chennai, who led the team on this pitch, said, "Our simple brief to ourselves was 'Very, very Pondicherry'. We hope we've captured the uniqueness of this little seaside weekend getaway with its charming French connection. We're already up and running on this account from the moment we heard we've won."

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