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JWT bags global creative business of Kingfisher Airlines; account size Rs 80-100 crore

31-July-2008
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JWT bags global creative business of Kingfisher Airlines; account size Rs 80-100 crore

It is proving to be a good year for JWT India. In addition to its wins at global creative festivals, JWT has also bagged the global creative duties for Kingfisher Airlines. The win comes in the wake of a multi-agency pitch. The size of the business is estimated to be in the region of Rs 80 crore to Rs 100 crore. Equus Red Cell is the incumbent agency. As is known, Kingfisher was on the lookout for a creative partner to strengthen its global operations.

Despite repeated attempts, JWT India officials didn’t offer any comments on the development. Vikram Malhotra, General Manager-Marketing, Kingfisher Airlines, too, didn’t respond to the queries sent by exchange4media till the time of filing this report. However, sources familiar with the situation informed that the JWT India team had already commenced work on the account and a round of meetings with Vijay Mallya, Chairman, UB Group, had also been conducted.

MindShare is Kingfisher Airlines’ media agency of record.

In June 2008, Rediffusion DY&R was appointed creative agency for Simplifly Deccan. Kingfisher Airlines had bought a majority stake in Capt Gopinath-led Air Deccan, which is now renamed as Simplifly Deccan. Maxus is the media AoR for Simplify Deccan.

Also read:

Rediffusion DY&R bags creative mandate for Simplifly Deccan; account size pegged at Rs 40 cr

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