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Joel Multimedia bags media duties of ADF Foods

08-February-2010
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Joel Multimedia bags media duties of ADF Foods

Joel Multimedia Pvt Ltd, a Mumbai-based media planning and buying agency, has bagged the media planning and buying duties of ADF Foods, formerly known as American Dry Fruits. The size of the account is in the range of Rs 5-7 crore. JWT handles the creative duties of ADF foods.

On awarding the account to Joel Multimedia, Bimal Thakkar, MD, ADF Foods Ltd, said, “We at ADF are delighted to extend our association with Joel Multimedia as our media buying agency for our requirements for the domestic market. We have enjoyed working with them in the international markets and are confident with the expertise the agency and its team have in the local media space.”

Commenting on the win, Varghese Thomas, Founder and Director of Joel Multimedia, said, “It’s a dream come true moment for us. We have partnered with ADF for their international media and it’s been a wonderful association. We would be working very closely with them for their domestic launch. The challenge is to connect with our consumers with a 360 degree media approach, which comprises traditional and innovative media options.”

Joel Multimedia Pvt Ltd was launched almost a year back. The agency specialises on media planning and buying. It has been the media agency for ADF Foods for their international media buying.

ADF Foods is one of the leading companies in the world to provide ethnic Indian food to people across the globe. Their main focus is on the ready-to-eat, frozen and pickle category. The brand has been present in international markets such as the UK, Europe, the US, the Middle East and South Africa. ADF Foods is planning to re-launch in the Indian market.

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