Home >> Advertising >> Article

Jacqueline Fernandez to endorse Nova Eyewear

11-June-2018
Font Size   16
Jacqueline Fernandez to endorse Nova Eyewear

Nova Eyewear, the eyewear brand from the house of Vision Rx Lab, has signed Jacqueline Fernandez as their first ever global brand ambassador in the wake of completion of a decade. She will be promoting Nova Eyewear’s latest range of lenses, powered sunglasses and frames internationally.

Nova Eyewear has been operating in the Indian market for more than a decade, and by now, its infrastructural set-up comprises 19 manufacturing labs, including digital labs, and 16 service centers that are spread across the country. 

Jacqueline Fernandez said, “Nova Eyewear is one such global eyewear brand which effectively addresses the need of vision correction and protection without compromising on aesthetics, by combining high technology and high fashion. I am overwhelmed to partner them at this juncture of my career to represent the brand not only in India but internationally.”

Chief Business Officer of Vision Rx Lab for the flagship brand Nova, Lalit Kumar Gupta said, “We are available across 25 countries worldwide offering a bouquet of premium eye-care solutions, ranging from advanced digital lenses to fashionable frames, powered sunglasses and swimming goggles etc. Nova Eyewear caters to all genders, ages and lifestyles, acknowledging the spirit of the ever so dynamic and eclectic trend and fashion conscious crowd of today. Jacqueline is one of the most fashionable Bollywood celebrities, who has not only received immense fame in a short span of time but also has successfully influenced and awed all her fans with her casual yet chic style statement and fit personality. We are hopeful and sure that Jacqueline’s association with Nova will not only refresh regular style codes but also elevate the fashion statement of the generation making them conscious about eye care in general.”

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands

Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign

The ‘Hai Khaas Har Andaaz’ campaign has been created by Lowe Lintas