Top Story


Home >> Advertising >> Article

J Walter Thompson is re-christened as JWT

Font Size   16
J Walter Thompson is re-christened as JWT

One of the most popular advertising agencies, J Walter Thompson, is re-christened as JWT with effect from February 28. The agency has emerged with a fresh, contemporary face that is consistent around the globe.

Elaborating on the global re-launch of JWT, Colvyn Harris, CEO, JWT India, said, "This change goes far beyond a name or a logo change. It is about how we have chosen to respond to the communication challenge that our business is facing. If we fail to engage the customer, he has the option and the ability to altogether switch us off. Hence we are shifting our focus from the past, where the emphasis was on account management." The agency said the new JWT will mean a new name, a new way of doing business, a new worldwide Creative Director, new emphasis on time and a new realtime research style.

A stringent set of creative standards will be implemented to assess work across the network. This will enable JWT to separate high quality from intolerable work and everything in between.

The agency is changing its name for the third time in India. Entering India as J Walter Thompson in 1929, the agency renamed itself as Hindustan Thompson Associates (HTA) in the 1970s but got back the original J Walter Thompson name in September 2002.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by